I designed a modern and user-friendly e-shop for a leading manufacturer of Czech natural cosmetics and aromatherapy products.
My goal was to create a design that reflects the values and quality of the client's products, but at the same time is easy to use and intuitive for customers.
The work started with analyzing customer needs and then creating user scenarios to best understand the needs and expectations of the e-shop users. Based on this knowledge, a graphic design was created that is in line with the corporate identity and also allows easy navigation through the product range. I put a lot of emphasis on UX design, which included designing the navigation, cart and ordering process, for example.
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